Identifying high-potential store locations

Portugal’s pet retail market is booming, with nearly 72% of households owning at least one pet. In this context, choosing the right locations is critical for brands looking to expand sustainably.

In this study, we analyze where Tiendanimal should open its next stores in Portugal using Geoblink by MyTraffic. By combining socio-demographic data, population density, competitive landscape, retail clusters, and footfall indicators, we identify high-potential parishes that align with the brand’s expansion strategy.

The study highlights concrete location opportunities across key urban areas, showing how data-driven site selection can reduce risk, maximize visibility, and support long-term growth for pet retailers expanding in competitive markets.