Follow us on
With MyTraffic, we optimize our marketing strategy and activations by relying on precise and up-to-date analysis of our catchment area flows.
Julia Chenevoy
SC Marketing Officer
The primary goal is to attract and retain customers in our center by supporting our retailers. We also work to optimally target our catchment area by refining our strategy based on criteria such as the socio-demographic profile and the age of our visitors.
Product used
SmartMonitor
13 million
Visitors per year
137
Brands
43 000
M2 surface area
Industry
Commercial Real Estate
Without MyTraffic
With MyTraffic
Can you briefly introduce Klépierre and the main missions of the company?
Klépierre is a listed real estate investment company (SIIC) specializing in the management of shopping centers, and is one of the leaders in commercial real estate in Europe.
Our mission is built around three key areas: supporting retailers by offering high-quality, strategically located shopping centers that facilitate their growth; enhancing environmental and social responsibility through sustainable practices and community engagement; and innovating for retail by adapting to changing consumer trends and technological advancements to provide positive shopping experiences. We strive to be a reliable partner in the evolving retail environment.
How has MyTraffic helped you adapt your strategy in response to changes in your environment?
In Clermont-Ferrand, the renovation project of the urban transport network and soft mobility infrastructure is in full swing, involving large-scale construction work. Contrary to expectations, this work has not negatively impacted the foot traffic in our center. On the contrary, it has allowed us to recapture our main target audience: the city’s residents, who make up the majority of our catchment area. Thanks to SmartMonitor, I can analyze these trends in real time and ensure the effectiveness of our strategy.
Why did you choose Pulse as a geolocated survey solution to refine your commercial and marketing strategy?
The goal was to answer key strategic questions to build a solid annual marketing plan. The results obtained through Pulse, in addition to the analyses from MyTraffic, allowed me to better understand the specific expectations and needs of our catchment area, thereby strengthening the relevance of my strategic and operational decisions.
What convinced you to use Pulse for your geolocated survey needs?
Pulse offers us a unique ability to gather reliable information over a given period, in a well-defined geographical area, and among diverse customer types: current, potential, and even former customers. This enables us to make informed decisions and adjust our actions to meet the needs of all our customers.
Furthermore, the personalized support from the MyTraffic team is a real added value, with high-quality assistance and relevant, in-depth data analysis.
As the Marketing Manager of a shopping center, my role is to identify the main challenges, set clear objectives, implement a suitable activation plan, and manage the budget while closely monitoring the KPIs.
Julia Chenevoy
SC Marketing Officer
They use the same product
Empower your decisisions with location intelligence
Get started now
